A free guide by Lauren Dallas Instagram

Your Black Friday Offer Is Only Half The Job

Most Black Friday campaigns fall apart in one of two places: either there's no real offer worth getting excited about, or there's a great offer with nobody warmed up to receive it. The free Black Friday Campaign Planner closes whichever gap is yours — in minutes, not another afternoon of staring at a spreadsheet.

A sale price isn't a strategy. It's one line in a much longer story.

Between now and Cyber Monday there's an offer to decide on, an audience to warm up before anything goes live, a launch week to actually run, and a follow-up push once the big day is over — four separate jobs, usually squeezed in around everything else you're already doing. The planner takes the guesswork out of all four at once.

TRY THE BLACK FRIDAY CAMPAIGN PLANNER →

free, takes a few minutes, gives you a plan built around your business.

Try the Black Friday Campaign Planner →

Step 1

Tell It Where You're Stuck

The planner opens with one fork in the road: are you unsure what to actually put on offer, or do you already have the offer but no plan for getting it in front of buyers? Pick whichever is true, then work through a short set of questions about your business.

Step 2

Not Sure What To Sell Yet?

This path hands you three offer ideas built specifically around what you already do, along with a bundle suggestion — a way to package what you've already got into something that feels like more, without building a single new thing.

Step 3

Already Know Your Offer?

This path skips straight past the "what" and gives you the "how": a sequence covering your waitlist, your warm-up window, the live Black Friday week itself, and what comes next once Cyber Monday hits.

Step 4

Walk Away With Something To Post

Both paths come with content angles attached, so the output isn't just a strategy document — it's something you can actually turn into posts, stories and emails straight away.

Step 5

Keep The Plan Somewhere You'll Actually Use It

Download the finished plan rather than trying to hold the whole timeline in your head. Treat it as the one document you check back against as the weeks roll on.

Tip

Not sure which fork applies to you? Start with the offer question — if you already have one, the planner moves you straight through to the campaign side.

Real Talk

The campaigns that actually perform were decided on weeks ago, not the morning of.

By the time Black Friday itself arrives, the businesses doing well have already made every decision that matters — what's on offer, who's been warmed up, what Cyber Monday looks like. Everyone else is left reacting in real time. Having that mapped out now is what separates the two. And once your campaign's locked in, the next piece is a repeatable system for turning moments like this into consistent sales all year round — which is exactly what the free training below walks you through.

Free Training

Learn How I Made $10.5K In 4 Days From A Brand New Instagram Account

The exact system you can copy to make daily sales with a digital product. A free live training revealing the steps that have helped complete beginners make $3.5K in 2 days, $18K in a first launch, and $185K in 6 months — without a big following, paid ads, or hours of daily content.

You'll walk away with:
✔ The 4-step ZAPO process to find a profitable niche people are already paying for, even in a crowded market
✔ How to create your digital product and sales page in minutes using AI, no tech skills or big budget needed
✔ The 4-step launch strategy to make your first sales online, even with no audience
✔ The exact Pre-Launch → Launch → Scale system to go from your first sale to consistent $10K+ months

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Real Results ★

You don't need a big following to get big results