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A free guide by Lauren Dallas Instagram
30 THINGS TO YAP ABOUT THAT ACTUALLY ATTRACT YOUR IDEAL AUDIENCE
Because the problem isn't that you have nothing to say. It's that you don't know what your audience actually wants to hear.
HEY THERE! 👋
If you've been seeing people chatting away to their cameras on Instagram and wondering, "What on earth am I supposed to talk about?" - this guide is for you.
Here's the thing.
You don't need a perfectly scripted Reel, fancy transitions or a professional camera setup to create content that connects.
Sometimes, you just need to TALK.
But not just about anything.
The secret is talking about things that make your ideal audience think:
"OMG, that's literally me."
"I needed to hear this."
"Wait, she actually knows what she's talking about."
"Okay, I'm following her."
So I've put together 30 talking Reel prompts to help you attract the right people, build trust and turn casual viewers into followers (and eventually customers!).
Ready? Let's get yapping. 🎤
Here's the thing.
You don't need a perfectly scripted Reel, fancy transitions or a professional camera setup to create content that connects.
Sometimes, you just need to TALK.
But not just about anything.
The secret is talking about things that make your ideal audience think:
"OMG, that's literally me."
"I needed to hear this."
"Wait, she actually knows what she's talking about."
"Okay, I'm following her."
So I've put together 30 talking Reel prompts to help you attract the right people, build trust and turn casual viewers into followers (and eventually customers!).
Ready? Let's get yapping. 🎤
PART 1
THE RELATABLE YAPS
Make your ideal audience feel seen.
These are the Reels that make someone stop scrolling because you're describing EXACTLY what they're going through.
01. "Can we normalise..."
Talk about something your audience feels embarrassed, guilty or pressured about.
Example: "Can we normalise not posting on Instagram every single day?"
02. "Nobody talks about how hard it is to..."
Highlight an overlooked struggle in your niche.
Example: "Nobody talks about how hard it is to run a business AND be your own marketing team."
03. "I used to think I was the only one who..."
Share something relatable that your audience might be experiencing too.
04. "POV: You're trying to..."
Describe a frustrating but familiar situation.
Example: "POV: You're trying to create one Reel and somehow you've spent three hours choosing the audio."
05. "Does anyone else..."
Start a conversation around a shared experience.
Example: "Does anyone else have 300 content ideas saved but absolutely nothing ready to post?"
06. "Things I'm no longer feeling guilty about..."
Share a mindset shift that gives your audience permission to do the same.
These are the Reels that make someone stop scrolling because you're describing EXACTLY what they're going through.
01. "Can we normalise..."
Talk about something your audience feels embarrassed, guilty or pressured about.
Example: "Can we normalise not posting on Instagram every single day?"
02. "Nobody talks about how hard it is to..."
Highlight an overlooked struggle in your niche.
Example: "Nobody talks about how hard it is to run a business AND be your own marketing team."
03. "I used to think I was the only one who..."
Share something relatable that your audience might be experiencing too.
04. "POV: You're trying to..."
Describe a frustrating but familiar situation.
Example: "POV: You're trying to create one Reel and somehow you've spent three hours choosing the audio."
05. "Does anyone else..."
Start a conversation around a shared experience.
Example: "Does anyone else have 300 content ideas saved but absolutely nothing ready to post?"
06. "Things I'm no longer feeling guilty about..."
Share a mindset shift that gives your audience permission to do the same.
PART 2
THE EDUCATIONAL YAPS
Show people you actually know your stuff.
These are the Reels that build authority without feeling like a boring lecture.
07. "If I were starting from zero, here's what I'd do..."
Walk through your beginner-friendly strategy.
08. "Three things I wish I knew before..."
Share lessons that could save your audience time, money or frustration.
09. "Stop doing THIS if you want..."
Call out a common mistake and explain what to do instead.
10. "Here's how I'd solve..."
Take one specific problem your ideal customer struggles with and explain your approach.
11. "The biggest mistake I see people making with..."
Identify a recurring issue in your industry.
12. "You don't need more _. You need _."
Challenge a common assumption.
Example: "You don't need more content ideas. You need a system that helps you actually create them."
These are the Reels that build authority without feeling like a boring lecture.
07. "If I were starting from zero, here's what I'd do..."
Walk through your beginner-friendly strategy.
08. "Three things I wish I knew before..."
Share lessons that could save your audience time, money or frustration.
09. "Stop doing THIS if you want..."
Call out a common mistake and explain what to do instead.
10. "Here's how I'd solve..."
Take one specific problem your ideal customer struggles with and explain your approach.
11. "The biggest mistake I see people making with..."
Identify a recurring issue in your industry.
12. "You don't need more _. You need _."
Challenge a common assumption.
Example: "You don't need more content ideas. You need a system that helps you actually create them."
PART 3
THE OPINION YAPS
Give people a reason to remember you.
Not everyone has to agree with you. Your perspective is what makes your content different from everyone else's.
13. "Unpopular opinion..."
Share a genuine belief that challenges common advice in your niche.
14. "I'm probably going to get some hate for this, but..."
Talk about something you strongly believe could be done differently.
15. "Can we please stop telling people to..."
Challenge advice that you think is unhelpful or unrealistic.
16. "I don't agree with the advice that says..."
Explain why a popular strategy isn't right for everyone.
17. "Here's what I would NEVER do again..."
Share a decision or mistake you learned from.
18. "Everyone's obsessed with _, but we're ignoring _."
Redirect attention to something you believe matters more.
Not everyone has to agree with you. Your perspective is what makes your content different from everyone else's.
13. "Unpopular opinion..."
Share a genuine belief that challenges common advice in your niche.
14. "I'm probably going to get some hate for this, but..."
Talk about something you strongly believe could be done differently.
15. "Can we please stop telling people to..."
Challenge advice that you think is unhelpful or unrealistic.
16. "I don't agree with the advice that says..."
Explain why a popular strategy isn't right for everyone.
17. "Here's what I would NEVER do again..."
Share a decision or mistake you learned from.
18. "Everyone's obsessed with _, but we're ignoring _."
Redirect attention to something you believe matters more.
PART 4
THE PERSONAL STORY YAPS
Build trust by letting people get to know you.
People don't just follow information. They follow people they connect with.
19. "I haven't always been good at..."
Share something you struggled with before figuring it out.
20. "Let me tell you about the time I..."
Tell a story that leads to a useful lesson for your audience.
21. "Here's something I haven't shared before..."
Reveal a relevant behind-the-scenes experience or lesson.
22. "The moment everything changed for me was when..."
Talk about a turning point in your journey.
23. "If I could go back and tell my younger self one thing..."
Share advice connected to your niche or business journey.
24. "I made this mistake so you don't have to..."
Turn a personal failure into an educational moment.
People don't just follow information. They follow people they connect with.
19. "I haven't always been good at..."
Share something you struggled with before figuring it out.
20. "Let me tell you about the time I..."
Tell a story that leads to a useful lesson for your audience.
21. "Here's something I haven't shared before..."
Reveal a relevant behind-the-scenes experience or lesson.
22. "The moment everything changed for me was when..."
Talk about a turning point in your journey.
23. "If I could go back and tell my younger self one thing..."
Share advice connected to your niche or business journey.
24. "I made this mistake so you don't have to..."
Turn a personal failure into an educational moment.
PART 5
THE SALES YAPS (WITHOUT THE ICK)
Make your audience understand why your offer matters.
These Reels help connect the dots between your audience's problem and the solution you offer, without turning every post into a sales pitch.
25. "If you're struggling with ___, this is for you."
Speak directly to the person your product or service is designed to help.
26. "Here's what I would do if I only had 30 minutes to..."
Show how your process or solution saves time.
27. "I created ___ because I was tired of..."
Share the story behind your offer and the problem it solves.
28. "Here's what actually happens when you..."
Walk through the process of working with you or using your product.
29. "The difference between doing it yourself and having a system..."
Explain the value of a structured solution without putting down your audience.
30. "Imagine if you could..."
Paint a picture of the transformation your audience wants.
Example: "Imagine if you could plan your entire month of content before you've even finished your morning coffee."
These Reels help connect the dots between your audience's problem and the solution you offer, without turning every post into a sales pitch.
25. "If you're struggling with ___, this is for you."
Speak directly to the person your product or service is designed to help.
26. "Here's what I would do if I only had 30 minutes to..."
Show how your process or solution saves time.
27. "I created ___ because I was tired of..."
Share the story behind your offer and the problem it solves.
28. "Here's what actually happens when you..."
Walk through the process of working with you or using your product.
29. "The difference between doing it yourself and having a system..."
Explain the value of a structured solution without putting down your audience.
30. "Imagine if you could..."
Paint a picture of the transformation your audience wants.
Example: "Imagine if you could plan your entire month of content before you've even finished your morning coffee."
HOW TO TURN THESE INTO REELS IN MINUTES
01
STEP 1: PICK YOUR YAP
Choose one of the 30 prompts and make it relevant to your niche, audience and offer.
02
STEP 2: KEEP IT CONVERSATIONAL
Start with your hook, share one main idea, and end with a clear takeaway.
Think of it like explaining something to a friend over coffee.
Think of it like explaining something to a friend over coffee.
03
STEP 3: GIVE PEOPLE A REASON TO ENGAGE
Depending on your goal, ask your audience to share their experience, save your advice, follow for more or comment for a helpful resource.
BONUS TIP
You don't even need to speak directly to the camera every time. Try voiceovers, casual desk videos, walking clips or behind-the-scenes footage.
THE SECRET TO MAKING YOUR YAPPING REELS ACTUALLY WORK 👀
Here's where most people go wrong.
They choose a trending hook, film themselves talking and hope the algorithm does the rest.
But not every topic attracts the right audience.
Before you film, ask yourself:
• Is this something my ideal audience actually cares about?
• Does it speak to a problem, desire or question they have?
• Does it give them a reason to follow me?
• Does it connect to what I ultimately want to be known for?
Because the goal isn't just getting people to watch.
It's getting the RIGHT people to watch.
They choose a trending hook, film themselves talking and hope the algorithm does the rest.
But not every topic attracts the right audience.
Before you film, ask yourself:
• Is this something my ideal audience actually cares about?
• Does it speak to a problem, desire or question they have?
• Does it give them a reason to follow me?
• Does it connect to what I ultimately want to be known for?
Because the goal isn't just getting people to watch.
It's getting the RIGHT people to watch.
DON'T FEEL LIKE COMING UP WITH 30 TOPICS YOURSELF? 😂
SAME.
That's exactly why I created SASCA.
She's my AI content creation assistant, and unlike generic AI tools, she's designed to learn your business, your audience, your offers and your brand voice.
So instead of spending hours wondering what to talk about, you can ask her to:
• Generate 30 talking Reel ideas tailored to your niche.
• Write scroll-stopping hooks that speak to your ideal audience.
• Turn your ideas into engaging talking points or scripts.
• Create captions and calls to action.
• Build an entire 30-day content plan.
• Help you create quick, easy posts when you don't have time to plan ahead.
And yes, you can use SASCA to plan 30 days of content in under 30 minutes. 💗
Because you have a business to run, a life to live and better things to do than stare at a blank content calendar.
Ready to let SASCA do the thinking?
I talk more in depth about SASCA in my FREE Masterclass, secure your seat below.
Now go give your audience something worth listening to. 🎤💗
That's exactly why I created SASCA.
She's my AI content creation assistant, and unlike generic AI tools, she's designed to learn your business, your audience, your offers and your brand voice.
So instead of spending hours wondering what to talk about, you can ask her to:
• Generate 30 talking Reel ideas tailored to your niche.
• Write scroll-stopping hooks that speak to your ideal audience.
• Turn your ideas into engaging talking points or scripts.
• Create captions and calls to action.
• Build an entire 30-day content plan.
• Help you create quick, easy posts when you don't have time to plan ahead.
And yes, you can use SASCA to plan 30 days of content in under 30 minutes. 💗
Because you have a business to run, a life to live and better things to do than stare at a blank content calendar.
Ready to let SASCA do the thinking?
I talk more in depth about SASCA in my FREE Masterclass, secure your seat below.
Now go give your audience something worth listening to. 🎤💗
Free Training
How To Create 30 Days Of Content In Just 10 Minutes Using AI
A free 60-minute live training revealing the done-for-you AI system that plans, writes, and schedules your social media automatically — saving you 20+ hours a week, without a VA, agency, or spending all day at your desk. We'll walk through every step live, so you leave knowing exactly how to run it yourself.
You'll walk away knowing:
01 The AI advantage, and why you'll be left behind without it
02 How to delegate 20+ social media tasks without a VA, Canva overwhelm, or ChatGPT confusion
03 How to create a month of content in minutes, live on screen
04 Why "doing it all yourself" is costing you more than you think
Real Results ★
